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WASHINGTON, D.C., January 17, 2001: Biotech companies that produce genetically modified foods will now have to operate under more stringent guidelines, albeit those endorsed by the companies themselves. New government rules proposed by the Food and Drug Administration require companies to give four months advance notice before marketing new products. Description of the genetic modification used and any potential reactions would be posted on the internet during the FDA review. Biotech businesses are also being asked to label products as "promote biotech ingredients." Openly inviting the regulations, the industry hopes to instill confidence in the public about their products and to defer the recent negative publicity when taco shells were recalled because the gene-altered corn had not been approved for human use. By comparison, in Europe, governments have completely banned human consumption of any genetically modified foods.