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Hindu American Foundation Announces Launch of "I Am Hindu American" Campaign


on 2018/12/4 10:42:42 ( 556 reads )

Source

NEW YORK, NEW YORK, December 4, 2018 (HAF): Today the Hindu American Foundation launched a new campaign - I Am Hindu American - to improve awareness of the Hindu religion and Hindu Americans. The multi-platform initiative includes a social-media campaign, a 30-second PSA, and a companion website to provide valuable resources about Hinduism and Hindu Americans. In collaboration with more than 300 community partners around the country, the PSA is being distributed through social media networks nationwide to boost awareness and clarify common stereotypes and misunderstandings about Hinduism. The platform will be interactive, encouraging Hindu Americans to upload a photo of themselves and share how Hinduism inspires them in their everyday lives. There are many Hindu contributions to our daily lives: from yoga and meditation to the decimal system as well as an understanding of the law of cause and effect known as karma.

"The goal of the I Am Hindu American campaign is to drive online conversation by putting a face on the Hindu American community. Despite the fact that Hindus are one of the most successful minority communities, knowledge about Hindus and Hinduism is very low among the US general public," says Suhag Shukla, executive director and co-founder of the Hindu American Foundation. "Our own data shows that one in three Hindu-American students report being bullied for their religious beliefs. Most of this is based on misperceptions about Hindus and we want to change that narrative."

Much more of this article at "source" and be sure to view PSA at www.IAmHinduAmerican.org.

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