UNITED STATES, November 19, 2019 (CNN): A man is suing Burger King because the meatless Impossible Whopper is cooked on the same grill as meat, the lawsuit alleges. Phillip Williams, the plaintiff in the case, is a vegan who does not eat or drink anything that uses animal by-products. He purchased an Impossible Whopper at a location in Atlanta in August after seeing advertisements and paid "premium price" for the meatless option, according to the lawsuit. The lawsuit alleges that if he had known the burger would be cooked in such a manner, he would have not purchased it.
Burger King's website describes the Impossible Whopper as "100% Whopper, 0% Beef." The site also notes, "For guests looking for a meat-free option, a non-broiler method of preparation is available upon request." The Burger King that Williams visited did not have signage at the drive-thru indicating that the plant-based burger would be cooked on the same grill as meat, the suit says. The lawsuit indicates that several other consumers have made similar complaints online about the chain's practice surrounding the sale of the Impossible Whopper.