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USA, October 7, 2003: Mourning elephants, altruistic lions and compassionate cows are at the heart of a unique new initiative by Compassion in World Farming Trust (CIWF Trust) to encourage a different approach to understanding the role of animals in society by understanding their inner minds and feelings. A website and interactive forum at animalsentience.com have been launched by the organization with the aim of demonstrating to young people that animals have inner feelings and emotions. The site looks at examples in pets, farm animals and wild animals. Covering diverse topics such as the relationship between a cow and her calf, how dolphins grieve for a partner, how bees sacrifice themselves to protect the hive and the intelligence of chickens, the materials are designed to provoke thought and discussion. Revd Professor Michael Reiss from the Institute of Education, London University, endorsed the approach. “Changing society’s views about animals is vital if we want to improve animal welfare,” Professor Reiss said.

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