Source

KOCHI, INDIA, August 28, 2004: Kochi Markets are witnessing a boom in Kerala with Onam celebrations picking up across the state. With people on a shopping spree ahead of the harvest festival, the whole of Kerala has turned into a customer-friendly market worth US$681 million. The salaried section is richer by $454 million by way of two months’ salary, bonus, festival allowance and advances. There is demand for all items in the market — from textiles to gold, from appliances to vehicles. Textile dealers say the sale in the fortnight has been double their usual target. With the megabuck extravaganza reaching every nook and corner of the state, big and small shops, along with street vendors, had joined the bandwagon. According to tradition, King Mahabali, whose rule is said to be the golden period, makes a visit on the Onam day to see his people happy and satisfied, just like in his days of rule. It is said a Keralite is ready to sell even his land for a sumptuous meal and good times on Onam day.