CNET News.com
USA, March 2, 2006: Propelled by the idea that user rating systems like those on eBay and Amazon.com can benefit all businesses, a Florida start-up has launched a reputation management service that any Web site can use. Jupiter, Fla.-based iKarma’s new service allows any Web site owner to add user, reader or customer-created ratings to their site. The idea boils down to letting any Web site user leave a rating for any transaction or interaction they’ve had with the site or business. But because reputation is so important, iKarma allows site owners to challenge bad ratings. The system also allows companies to take what it calls a “karmic reboot” and offset bad ratings by donating money to charity.