UNITED KINGDOM, May 14, 2007: (HPI note: This change is for the product sold in UK/Europe, as the Mars bar is no longer sold in the USA. The change not only impacts vegetarians who used to eat the bars, but also Jews, because it now has rennet, a milk product, and is no longer kosher. It is a tribute to Wikipedia that it not only has an article on the candy bar, here, but is completely up to date on this current news. The article also contains such trivia as the Scottish-origin “deep-fried Mars bar,” which is dipped in batter and fried in beef fat, and whose consumers already have no vegetarian issue.)
Some of the UK’s best-selling chocolate bars, such as Mars and Twix, will no longer be suitable for vegetarians. Also affecting brands such as Snickers and Maltesers, owner Masterfoods said it had started to use animal product rennet to make its chocolate products. Masterfoods said the change was due to it switching the sourcing of its ingredients and the admission was a “principled decision” on its part. The Vegetarian Society said the company’s move was incomprehensible. Masterfoods said it had started using rennet from May 1 and non-affected products had a “best before date” up to October 1.
Rennet, a chemical sourced from calves’ stomachs, is used in the production of whey. It will now also be found in Bounty, Minstrels and Milky Way products, and the ice cream versions of all Masterfoods’ bars. “If the customer is an extremely strict vegetarian, then we are sorry the products are no longer suitable, but a less strict vegetarian should enjoy our chocolate,” said Paul Goalby, corporate affairs manager for Masterfoods. The Vegetarian Society said it was “extremely disappointed.” “At a time when more and more consumers are concerned about the provenance of their food, Masterfoods’ decision to use non-vegetarian whey is a backward step,” it said in a statement.