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CHENNAI, June 17, 2008: Thirubuvanam, a small village near Kumbakonam that has made a name for itself in traditional silk saris after Kancheepuram, is likely to repeat its success in producing silk ties. The name chosen for the exquisite hadndicrafted line is “Chola” ties. For the last few months, hundreds of weavers of Thirubuvanam Silk Handloom Weavers’ Co-operative Society have been imparted training in the art of making silk ties by the Handlooms and Textiles department.

“Though we have been weaving silk saris for many years, we thought it fit to expand our product portfolio. The silk ties are already an instant hit and Handicrafts, Handloom Export Corporation has placed orders for it,” said M.P. Nirmala, Special Officer and Managing Director.