Source: www.telegraph.co.uk
LONDON, ENGLAND, November 30, 2009: BBC Radio 4 is reviewing its programming in an attempt to increase its appeal to ethnic minorities following criticism that it is ‘too white’. Managers at the station are preparing to introduce a range of measures to address the lack of black and Asian listeners. These include commissioning more material with a distinctly ethnic angle, such as a documentary on patois that will be broadcast next month. The BBC has commissioned research to discover the diversity of the station’s listeners and has held focus groups with mixed panels of Muslims and Hindus to gain guidance on how the output could be changed to reflect multi-faith Britain.