Source: www.bighospitality.co.uk
LONDON, ENGLAND, April 21, 2010: The UK’s first fully vegetarian restaurant chain, and the first global chain to carbon footprint every menu item, is launching in London this summer with three central venues. Otarian, the brainchild of Australian environmentalist Radhika Oswal, will launch its first two sites in London in June, and two restaurants in New York next week. “There is a growing interest in sustainable living in many parts of the world; this represents a big opportunity for Otarian,” she said. “We will focus our expansion on areas where there is the strongest awareness of and interest in sustainability.”
With a menu designed around sustainable eating, Otarian will highlight the carbon footprint for each dish alongside that of an equivalent meat dish to show consumers how their mealtime decisions affect the planet. Oswal, said, “Vegetarianism is the most sustainable and environmentally conscious way of eating and being. Vegetarian foods have a lighter ecological footprint, reduced water impacts and lower carbon emissions than non-vegetarian equivalents. With Otarian I hope to show that food can be delicious and good for the planet; if each vegetarian meal saves even one kilogram of carbon emissions or grain, or one liter of water or oil – the cumulative benefits of Otarian eating can change the planet’s current trajectory.” The chain also hopes to save the planet through sustainable operating practices, which include recycling or composting 98 per cent of waste, ensuring all packaging is compostable, recyclable or reusable, and abolishing the use of air freighted ingredients.