Source: www.lassiwithlavina.com
UNITED STATES, August 27, 2010 (by Lavina Melwani): Will students be heading to American universities to get their degrees as Ayurvedic doctors? Will patients seek out practitioners of this 5000-year old system of medicine from India? And will Ayurveda form the basis for new health and beauty products, even of restaurant menus, in the U.S.?
If that sounds unlikely to you, consider the journey of Yoga through American consciousness. This once equally obscure ancient practice from India is hardly considered Indian anymore and has gone global. Now there’s a yoga studio in practically every mall across America.
Ayurvedic practitioners are gradually taking root in the U.S., and Ayurveda is entering the lexicon in everything from spas to restaurants to supplements and cosmetics. As the world turns ever more complex, people yearn more for the natural and the organic, the simple and the pure.
“Ayurveda” is being heard more often, with many of the Western spas providing Ayurvedic massage and treatments. Skincare products which are based on Ayurvedic formulations are also increasing in the U.S., from tulsi body lotion to neem hand cream to Indian-rose scented bath salts.