Source: timesofindia.indiatimes.com
NEWDELHI, INDIA, October 17, 2010: Silk, pearls, shoes and bone china — some of the most luxurious choices we make are cruelest to animals. Indian designers at the top are shockingly unaware of a movement that has its genesis in India and is all set to sweep the world! An unlikely trend is elbowing its way into the luxury market. It’s not silk-lined, wool-edged or leather-strapped. Neither is it limited or special edition. It’s the rise of ethical choices in the field of personal wear and lifestyle. Compassion is back in business.
If an animal was harmed to make a material, then that fabric is off limits. Ethical pin-ups are saying ‘no’ to silk, wool, leather, pearls and even bone china crockery. From vegan belts to shoes; from Ahimsa silk kurtas to eco-friendly pottery, a slow movement is on the rise that’s being defined as making cruelty-free, kinder lifestyle choices. Though Ahimsa originated in India, it is the West that is ushering in a wave of compassionate consumerism. Even as select people in India consciously go for non-violent choices in personal wear as well as lifestyle objects, it is in markets outside the country that vegan personal products are creating a wave.
For Hinduism Today’s article on Ahimsa Silk, click here .