Source: www.hindustantimes.com
NEW DELHI, INDIA, October 22, 2010: Indian Deities like Ganesha are getting an International touch. Many global design houses have tied up with Indian corporates to come up with unique Diwali statuettes and mementos to mark the most important festival in the Indian calendar.
“Companies have a lot of resources, and silver develops a connection with Hindu celebrations,” says Veresh Kalra of Momentz. The brand has tied up with Italian design houses such as Marcello Giorgio, Chinelli and Argenesi, and swears by their quality and craftsmanship. He adds, “Italian silver does not tarnish, while the Indian silver becomes black in just three months. Also, these internationally-crafted pieces look much more beautiful, as they are made with more precision.”
Because of their superior quality, Italian designs are among the favorites. “In Italy, there are areas that specialize in manufacturing silver products. Here, products are reasonably priced and come with a lifetime guarantee. The techniques are much better than those used in India, and that’s why these Italian mini-murtis are a hit this season in the Indian market,” says Bela Bose of Stilarte.