INDIA, July 15, 2011 (Penn-Olson.com): Facebook is huge in India and will probably overtake Indonesia as the second largest user nation in the near future. With a massive number of users — 28 million — many brands are also employing the social network to use it as a customer engagement platform.
For the month of June, thanks to the folks at Buzzref, a Facebook page analytics tool, we look at some of the most interactive Indian brand pages on Facebook. Lord Ganesha took top spot for June. The top three brands in the month of June – Meri Maggi, MTV Splitsvilla and Lord Ganesha have one thing in common – they are strong offline brands too.
But Lord Ganesha has a whooping 1.4 million fans (see here) while MTV Splitsvilla has only about 238,000. Their posting strategies are fairly similar with about 3-4 posts per day.While Splitsvilla posts include links, photos, status updates and videos, Lord Ganesha focuses only on links & photos. Even so, on any given day in June, Lord Ganesha had about 15,000 interactions to its posts, double that of Splitsvilla.