Dasha Platonova, Editor in Chief of the Asian Bureau, Rough&Polished
MUMBAI, INDIA, July 27, 2011 (Rough & Polished magazine): Gemfields, GIA India, World Land Trust and Jaguar Land Rover have collaborated with 10 of India’s top jewelry designers to create a pop-up collection of Zambian emerald jewelry that aims to create awareness and raise funds for the conservation initiatives of the Wildlife Trust of India (WTI) and the World Land Trust for Asian elephants.
The one-of-a-kind collection will be launched in July and is headlined by a Ganesha sculpture with a 638-carat (4.5oz) emerald. The launch will close with a Sotheby’s auction at the Taj Mahal hotel in Mumbai on Oct. 14. A percentage of profits will benefit the World Land Trust’s “Indian Elephant Corridor” project.
The collection follows the success of “Emeralds for Elephants,” an exhibition of emerald jewelry launched in London in 2010 that raised $1 million for the World Land Trust and the WTI.