NEW DELHI, INDIA, December 12, 2011 (The Mobile Indian): UTV Interactive, which earlier launched audio cinema for mobile users, has now launched a service that offer Indian stories on the move though a voice based service. The product, named Divya Kathayein, will offer stories that will based on the Ramayana and Deities like Krishna, Shanidev, Ganesha, Durga, Vishnu and Shiva. It is available in several languages including Hindi, Tamil, Telugu, Kannada, Malayalam, Oriya and Bengali.
“Religion-based content is significantly consumed across mediums in our country be it television, films and now mobile phones. After Bollywood and cricket, it is the biggest market for business in the entertainment sector,” said Lavina Tauro, senior vice-president, voice products, UTV Interactive.
“Ninety per cent of the ever increasing mobile phone population in India still uses basic mobile phones with key source of entertainment being voice-related products and this, we believe will dominate the entertainment space in the mobile VAS segment,” she added.