INDIA, December 22, 2025 (MSN): In India’s fast-changing youth culture, a new kind of nightlife is quietly taking over, and it has nothing to do with alcohol, loud bars or late-night chaos. Instead, it is driven by devotion, music and an unexpected blend of spirituality and fun. This rising trend, known as bhajan clubbing, is capturing the imagination of Gen Z and slowly reshaping how they connect with culture, faith, and community. Bhajan clubbing brings together traditional devotional songs and high-energy soundscapes, creating an atmosphere that feels festive yet grounding. These gatherings mimic the vibe of a club, dim lights, immersive music and collective dancing, except the playlist is filled with chants and bhajans.

Bhajan clubbing gives traditional music a fresh identity. By mixing devotional songs with modern beats, young Indians get to reconnect with rituals they may have grown up with, but in a way that feels stylish, relatable and uniquely theirs. The trend existed in pockets earlier, but it truly took off after a viral video by content creators Backstage Siblings, Prachi and Raghav Agarwal, began circulating online. Known for their intimate “Baithaks,” the duo performed a modern, melodic version of Shri Krishna Govind Hare Murari. The crowd’s reaction was electric. Hundreds joined in, many recording the moment on their phones as their voices rose with the music. Within days, the clip was everywhere, Instagram, YouTube, WhatsApp groups, and it struck a chord with young listeners. Soon, similar gatherings started appearing across India’s major cities. Some called them spiritual raves, others soul circles. But regardless of the name, the idea was the same: devotion, music and shared energy.

Short clip at source.
https://www.msn.com/en-in/autos/photos/bhajan-clubbing-is-the-new-gen-z-party-trend-taking-spirituality-global/ar-AA1QMAnU

See also:
https://indiawest.com/bhajan-clubbing-is-gen-zs-new-way-of-finding-the-divine/

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