SYDNEY, AUSTRALIA, October 16, 2011 (by Neena Bhandari): Every October, with the ripening of mangoes, the Indian community in Australia gears up for festivities that not only provide business opportunities for the diaspora, but also make a substantial contribution to the local economy.
Diwali has been added to Australia’s multicultural calendar as one of the largest festivals. Organized by the Hindu Council of Australia (HCA) in Sydney and Celebrate India Inc. in Melbourne, the festival provides a platform for corporations and small businesses to showcase their wares. Apart from banks and telecom companies, apparel and cuisine, henna and jewelry, and media and entertainment, it has also found sponsors in the local and state government organizations.
Melbourne’s iconic Federation Square provides over A$1 million annually in direct and “in kind” support for approximately 20 multicultural festivals, including Diwali which attracts 70,000 people. From October 17 to 26, the city of Melbourne will be decked up with 50 Diwali banners, a Diwali boat on the Yarra river and the Federation Square will host traditional and fusion dances, and Bollywood film screenings sponsored by Mind Blowing Films. At the Tullamarine international airport, traditional drums and dances, a replica temple and decorative banners will greet passengers.
“The Diwali fair didn’t have any business sponsor and the fair revenue was around A$65,000 six years ago, but last year, it touched approximately A$240,000. Most of the money raised goes back into the state economy. For example, the hiring cost of the Parramatta stadium alone is A$100,000,” said Sanjeev Bhakri, HCA secretary.