JALANDHAR, INDIA, August 17, 2012 (Times of India): Subway, the sandwich giant and world’s biggest restaurant chain with 37,000 outlets across the globe, is now ready to roll out its first ever all-vegetarian outlet after a private state university in Jalandhar convinced the U.S.-based footlong franchisor on the benefits of vegetarianism.
Jalandhar-based Lovely Professional University, run by a strict Hindu Mittal community, known for promotion of vegetarian meals on the campus inked the deal with Subway in November 2011. The outlet will be operational by mid-August this year.
This will be a marked change in form for the company that has established very popular meat-based subway and has only two vegetarian products in its American and European menus.