BALI, INDONESIA, June 16, 2014 (Bali Daily): The Bali chapter of the Indonesian Broadcasting Commission (KPI) has called on all broadcast media to play an active role in preserving Balinese culture by airing cultural activities regularly. The commission head Anak Agung Gede Rai Sahadewa said on Saturday that the richness and uniqueness of Balinese culture needed to be introduced at a deeper level and not in entertainment-oriented programs only.
“The broadcasts can also help preserve the culture, which is known by people all around the world. Broadcast media have an ability to do this,” Sahadewa said after the signing ceremony of a memorandum of understanding (MoU) on the broadcasting of cultural and religious programs. The MoU marked the commitment of local television and radio stations across Bali to regularly broadcast cultural and religious content in their daily programming.
Sahadewa said the MoU would be an initial step in increasing the awareness of all broadcast media in Bali of the role of cultural preservation. “One of the main roles and functions of the broadcast media as stipulated in national law is the preservation of national and local culture. The broadcast media is also obliged to uphold morality and religious values, including Balinese culture, which is imbued with the spirit of Hinduism,” Sahadewa said.