HARIDWAR, INDIA, March 16, 2016 (Economic Times): At Baba Ramdev’s Patanjali Ayurved’s manufacturing facility in Haridwar, there is brisk activity as cartons of freshly made products are being loaded onto trucks to be dispatched to stores across India. With the financial year nearing a close, an official pointed explained, all hands are on the deck to help the company achieve its targeted turnover of US$752 million this fiscal year.
For a manufacturing company set up about 10 years ago, achieving a $752 Million turnover is not easy. However, for Patanjali Ayurved, which is breaking conventional marketing norms, sales are inching up month on month. Sources in the know believe Patanjali could have clocked monthly sales of around $90 million to $105 million in January and February, which means Baba Ramdev’s project could become a billion dollar entity, with its annualized turnover expected to cross the $1 billion mark before the end of fiscal 2017.