BANGALORE, INDIA, July 27, 2003: The age-old tradition of arranged marriages is surviving in India, while technology strives to keep up. After using newspaper advertisements and web-sites to find a suitable partner for their son or daughter, parents can now subscribe to a text messaging service on their cell phone. Arun Sikka, vice-president for sales and marketing at RPG Cellular says, “Parents can register the profiles of their sons or daughters with us and ask for matching profiles. They just need to send a ‘short message service’ to a specified number to do all this.” If a prospective match is found, a meeting can be arranged between the two families involved. So far Sikka’s company is not charging for this new service. Later on they will offer an exchange of photos and horoscopes as part of the service.
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