NEW YORK, USA, November 17, 2003: As the holiday season approaches, a recent article in The Business Review had this suggestion for corporate gift giving to international clients. It is notable for including advice — a bit, anyway — on giving to Hindus. “Be sure you know the customs pertaining to gift giving in that country. You don’t want your gift to offend an important client. Gifts that represent the American culture are always a good choice. Don’t give gifts to international clients that are made in their home country.” The article suggests being sensitive to the varying customs and traditions of different cultures. Don’t give someone from Asia a clock; it symbolizes death. Avoid giving a Hindu anything made of cowhide, as the cow is considered sacred in India.
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