NEW DELHI, INDIA, January 26, 2004: Thanks to a campaign initiated by Peta and supported by Hollywood filmstar James Cromwell and Maneka Gandhi, DaimlerChrysler India now offers a non-leather car seat cover for all its Mercedes Benz models sold in India. However Peta was not satisfied with this victory and the article says, “Peta and Cromwell are taking the campaign against DaimlerChrysler global by calling for a boycott of the automaker until non-leather alternatives are available for every model of the company’s cars sold anywhere in the world.” Cromwell did, however, give a synthetic leather briefcase to the company’s head in India, Hans-Michael Huber, in appreciation for DaimlerChrysler providing a non-leather seat for models sold in India.
