MUMBAI, INDIA, October 19, 2007: (HPI note: The following press release comes from the organizers of the this campaign for McDonalds India. In part, they enthusiastically describe a marketing strategy to connect their 3D animation film, Bal Ganesh, with McDonalds restaurants. Click here for the film’s website.)
Shemaroo Entertainment in a special tie up with Crosswords book store for the special promotion for their first kids’ 3D CGI animation flick “Bal Ganesh,” is delighting hundreds of children and those young at heart across the city of Mumbai.
Shemaroo Entertainment also recently conducted promotions for “Bal Ganesh” in association with McDonalds during which special branded merchandise was available with the popular McDonalds Happy Meals across 50 outlets in the cities of Mumbai, Surat, Pune, Ahmedabad, Nashik, Indore, Baroda, Bangalore and Hyderabad. This charming collection of “Bal Ganesh” merchandise included a small diary, a children’s height chart and a calendar, all with adorable Bal Ganesh pictures and branding.
In Mumbai, the McDonalds activity was conducted in all outlets with Bal Ganesh Mascot visits to the prime locations of Malad, Kemps Corner, Bandra, Ghatkopar, Goregaon, Mulund, Andheri and Navi Mumbai. Shemaroo also offered children at the assigned McDonalds outlets the opportunity to interact with the Bal Ganesh mascot at the Mumbai restaurants and get their pictures clicked with the adorable live size Bal Ganesh mascot!
Speaking on the success of the promotion, Ms.Smita Maroo, Vice-President, Animation Division of Shemaroo Entertainment said, “It’s wonderful to see how ‘Bal Ganesh’s’ popularity has taken off even before the launch of the movie! The little mascot has really hit a chord with audiences all over the country! Both the McDonalds and Crosswords tie ups have given our pre-launch promotions a great impetus and helped us spread the word in a fun and interactive way. This positive response has encouraged us immensely proving that the audiences are looking as forward to the launch of the movie as we are”!
Bal Ganesh, the 3D animation delight made by Shemaroo Entertainment has been created in association with Astute Media Vision. The movie is scheduled to release on October 26th, 07 in select theatres around the country.