Says college student Ridhima Singh who always wears a chic Ganesha pendant around her neck, “Spiritual jewelry is being touted as trendy and thanks to designers, now there is no dearth of super chic designs when it comes to spiritual jewelry. Wearing spiritual jewelry makes me peaceful and I feel closer to God.”

According to jewelry designer Ravi Ajmera of Ravi Jewels, “The spirituality wave has caught on strongly and spiritual jewelry is an extension of the same. A lot of young people are buying spiritual jewelry as they are entranced by their distinguished look and the mystic element associated with them.” Youngsters are taking their pick from Shiva, Ganesha, Om, Hanuman and Sarasvati pendants, bangles and ear-rings. Rudraksha beads, believed to be the tears of Lord Shiva and worn by yogis for enlightenment, are being used–sometimes encrusted with gold–to create some exclusive pieces of jewelry. Ajmera says that the most popular among youngsters are his necklaces that have huge rudraksha beads and pendants with carved figures of Gods and Goddesses.