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INDIA, April 30, 2009: Gold-jewelery in India is often bought on an auspicious day. One such day is Akshaya Tritiya, a very favorable date according to the Hindu calendar for buying long-term assets like gold and silver, diamond and other precious stones, and real estate. This year’s Akshaya Tritiya fell on April 27 and gold sales were up 14% compared to last year, according to the World Gold Council (WGC).

Displaying confidence in the yellow metal, consumers worldwide invested almost one-and-a-half billion dollars in gold on Monday, said Ajay Mitra, managing director of WGC-India. The total volume of sales is at 46 tons this year so far.