Source: news.bbc.co.uk
UNITED KINGDOM, December 2009: The BBC’s Tom Burridge dines out at a Swedish fast-food chain that is trying to discourage people from eating too much meat by publishing the carbon footprint of each item on its menu.
The number includes it all ,from the methane produced by the cows, to the machinery used on the farm, through to the emissions produced by the abattoir (slaughterhouse) and the lorries which move the meat around – the weight of CO2 represents the carbon footprint of that meal.
Max Burgers’ carbon labels are getting them a lot of publicity, which seems to epitomize the country’s enthusiasm for environmental food labeling. A recent survey in Sweden found that 92% of people wanted more information about the “green credentials” of the food they were buying.