Source: HPI
LONDON, UK, April 1, 2010: We live in green times. It does not matter if you are a climate change skeptic or a die-hard ecologist: being green is good for business, health is the word of the day, and even fast food chains have taken notice.
Recently, major fast-food conglomerates began large scale operations to compost their organic waste–leftover sandwiches, food-like substances and some materials that resemble chickens. But the technological challenge was greater than expected, as John McBurger, assistant director for green marketing of a well-known company, explains. The challenge, according to him, is that their food will not decompose. “These are really good foods. I mean, good. They are healthy, they are made to stay heathy. Like, forever.”
Facing a public relations issue with growing ever-piles of resilient foodstuff, John McBurger said that decisive action was being taken. “We are starting a marketing campaign aimed at bacteria, specially the young ones,” he carefully explained. “We will make them familiar with this food, show trendy and cool bacteria eating it. They will love it.”