Corporate Sponsorship of Pujas Increases
www.ndtv.com KOLKATA, INDIA, October 9, 2008: Durga Puja is on the fast track to becoming a branded affair. Corporate sponsorships of Durga Puja in West Bengal have increased by 30 per cent in 2008–at rates ranging from five to ten million rupees, depending on the locality. Corporations are taking over the entire marketing rights of the puja event, and sponsors…
