McDonalds Co-opts Lord Ganesha Into Marketing Campaign
www.indiaprwire.com MUMBAI, INDIA, October 19, 2007: (HPI note: The following press release comes from the organizers of the this campaign for McDonalds India. In part, they enthusiastically describe a marketing strategy to connect their 3D animation film, Bal Ganesh, with McDonalds restaurants. Click here for the film’s website.) Shemaroo Entertainment in a special tie up with Crosswords book store for…
