How a Yoga Guru Is Mastering the Consumer Goods Market in India
Source WHARTON, PENNSYLVANIA, June 15, 2017 (Knowlege @ Wharton): Can an Indian yoga master and spiritual guru pose a threat to established multinationals in the fast moving consumer goods (FMCG) market in the country? Baba Ramdev, a 51-year-old politically networked saffron-robed yoga expert and astute businessman, certainly believes so. Patanjali Ayurved, the company he front-ends, recently posted revenues of Rs.10,561…