The Comeback of McDonald’s
Source USA, May 4, 2012 (NY Times): [HPI note: This is a long piece about how McDonalds slowly reversed its negative image of the world’s largest seller of unhealthy food. Read the whole article at the source, above. The core of it is summarized below.] The company’s bottom-line success in recent years has been unmatched by its traditional burger-chain competitors.…
