Diwali Is Having a Mainstream Moment In the US
UNITED STATES, October 23, 2022 (CNN): More and more major brands are recognizing the festival of lights, running ad campaigns and stocking products related to the holiday in the US. South Asian Americans who celebrate Diwali can now pick up fireworks from Costco, greeting cards from Hallmark and party decorations from Target. Diwali, also known as Deepavali, is one of…










