{"id":13466,"date":"2014-04-20T12:00:00","date_gmt":"2014-04-20T12:00:00","guid":{"rendered":"https:\/\/www.hinduismtoday.com\/hpi\/2014\/04\/20\/kfc-creates-a-veggie-menu-for-india\/"},"modified":"2014-04-20T12:00:00","modified_gmt":"2014-04-20T12:00:00","slug":"kfc-creates-a-veggie-menu-for-india","status":"publish","type":"post","link":"https:\/\/www.hinduismtoday.com\/hpi\/2014\/04\/20\/kfc-creates-a-veggie-menu-for-india\/","title":{"rendered":"KFC Creates a Veggie Menu for India"},"content":{"rendered":"<p><a href=\"http:\/\/www.businessinsider.in\/KFC-Creates-A-Veg-Menu-For-India\/articleshow\/33542403.cms\">Source<\/a><\/p>\n<p>NEW DELHI, INDIA, April 10, 2014 (Business Insider): KFC, the Kentucky-based fast-food chain known for its &#8220;finger-lickin&#8217; good&#8221; range of chicken fillets and burgers, has finally given in to India&#8217;s penchant for vegetarianism. In what appears to be a first across all KFC franchises globally, KFC India has unveiled a segregated vegetarian menu along with a strong message about its newfound bias for vegetarian offerings.<\/p>\n<p>Paneer Zinger and Veg Twister, in addition to the hot-selling Potato Krisper Burger, Veg Strips, Veg Rockin&#8217; Burger and Veg Rice Bowl will now vie for consumer mind space along with their popular non-veg counterparts. The company has not only introduced new products under its veg range, it has also tweaked its global tagline &#8220;So good&#8221; to &#8220;So veg, so good&#8221; to show its commitment towards the category.<\/p>\n<p>Executives at the company say the new menu will help them satiate high local demand for vegetarian options. &#8220;We recognized an opportunity to deliver a significant vegetarian range for the Indian consumer, and to reach out to a broader target audience,&#8221; says Dhruv Kaul, director of marketing at KFC India.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source NEW DELHI, INDIA, April 10, 2014 (Business Insider): KFC, the Kentucky-based fast-food chain known for its &#8220;finger-lickin&#8217; good&#8221; range,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13466","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/13466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/comments?post=13466"}],"version-history":[{"count":0,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/13466\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/media?parent=13466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/categories?post=13466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/tags?post=13466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}