{"id":15578,"date":"2017-06-27T12:00:00","date_gmt":"2017-06-27T12:00:00","guid":{"rendered":"https:\/\/www.hinduismtoday.com\/hpi\/2017\/06\/27\/how-a-yoga-guru-is-mastering-the-consumer-goods-market-in-india\/"},"modified":"2017-06-27T12:00:00","modified_gmt":"2017-06-27T12:00:00","slug":"how-a-yoga-guru-is-mastering-the-consumer-goods-market-in-india","status":"publish","type":"post","link":"https:\/\/www.hinduismtoday.com\/hpi\/2017\/06\/27\/how-a-yoga-guru-is-mastering-the-consumer-goods-market-in-india\/","title":{"rendered":"How a Yoga Guru Is Mastering the Consumer Goods Market in India"},"content":{"rendered":"<p><a href=\"http:\/\/knowledge.wharton.upenn.edu\/article\/yoga-guru-mastering-consumer-goods-market-india\/\">Source<\/a><\/p>\n<p>WHARTON, PENNSYLVANIA, June 15, 2017 (Knowlege @ Wharton): Can an Indian yoga master and spiritual guru pose a threat to established multinationals in the fast moving consumer goods (FMCG) market in the country? Baba Ramdev, a 51-year-old politically networked saffron-robed yoga expert and astute businessman, certainly believes so. Patanjali Ayurved, the company he front-ends, recently posted revenues of Rs.10,561 crore ($1.6 billion) for the financial year 2017 (April 1, 2016 to March 31, 2017). That&#8217;s double of what it posted last year. What&#8217;s more, while most FMCG firms in the country grew around 8% to 12% annually over the past five years, Patanjali has grown over 20 times.<\/p>\n<p>Positioned on the plank of ayurveda and the goodness of natural ingredients, Patanjali prides itself on being a home-grown brand that offers its products around 15% to 30% cheaper than competition and ploughs back its profits into nation-building activities such as education and supporting farmers. It is the fastest growing FMCG firm in the country and has one of the widest product portfolios. In January this year, a study by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and market research firm TechSci Research, said: &#8220;Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG market.&#8221;<\/p>\n<p>Much more at &#8220;source&#8221; above.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source WHARTON, PENNSYLVANIA, June 15, 2017 (Knowlege @ Wharton): Can an Indian yoga master and spiritual guru pose a threat,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15578","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/15578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/comments?post=15578"}],"version-history":[{"count":0,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/15578\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/media?parent=15578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/categories?post=15578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/tags?post=15578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}