{"id":16376,"date":"2019-04-16T12:00:00","date_gmt":"2019-04-16T12:00:00","guid":{"rendered":"https:\/\/www.hinduismtoday.com\/hpi\/2019\/04\/16\/venture-capitalists-put-their-money-into-astrology\/"},"modified":"2019-04-16T12:00:00","modified_gmt":"2019-04-16T12:00:00","slug":"venture-capitalists-put-their-money-into-astrology","status":"publish","type":"post","link":"https:\/\/www.hinduismtoday.com\/hpi\/2019\/04\/16\/venture-capitalists-put-their-money-into-astrology\/","title":{"rendered":"Venture Capitalists Put Their Money Into Astrology"},"content":{"rendered":"<p><a href=\"https:\/\/www.nytimes.com\/2019\/04\/15\/style\/astrology-apps-venture-capital.html?action=click&#038;module=Editors Picks&#038;pgtype=Homepage\">Source<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/static01.nyt.com\/images\/2019\/04\/18\/style\/15astrologybiz-1\/15astrologybiz-1-jumbo.jpg?quality=90&#038;auto=webp\" style=\"max-width:100%;object-fit:scale-down;\" \/><br \/>NEW YORK, NEW YORK, April 15, 2019 (New York Times, by Erin Griffith): As an Aquarius, David Birnbaum is naturally skeptical of astrology. But as an investor, he has zero doubts about the business potential of the $2.1 billion &#8220;mystical services market.&#8221; It&#8217;s an area that he has been trying, unsuccessfully, to invest in for nearly two decades. Now he&#8217;s found one, Sanctuary, an app that can be described as &#8220;Uber for astrological readings.&#8221; For $19.99 a month, you can receive a monthly one-on-one chat consultation with an astrologer. (The app also provides free daily horoscopes.) Mr. Birnbaum&#8217;s decision to back a horoscope company through Five Four Ventures, the incubator he runs, &#8220;gets a lot of grins&#8221; from people in the finance world, he said. But they get it. Astrology is having a cultural moment, and for investors, that translates to dollar signs. <\/p>\n<p>The article, which definitely takes a skeptical view of astrology, goes on to describe other apps, such as Co-Star and Pattern, but none that appeared based in India or on Indian astrology. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source NEW YORK, NEW YORK, April 15, 2019 (New York Times, by Erin Griffith): As an Aquarius, David Birnbaum is,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16376","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/16376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/comments?post=16376"}],"version-history":[{"count":0,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/16376\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/media?parent=16376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/categories?post=16376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/tags?post=16376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}