{"id":17592,"date":"2021-08-12T21:11:13","date_gmt":"2021-08-12T21:11:13","guid":{"rendered":"https:\/\/www.hinduismtoday.com\/hpi\/?p=17592"},"modified":"2021-08-12T21:11:15","modified_gmt":"2021-08-12T21:11:15","slug":"plant-based-fish-is-rattling-the-multibillion-dollar-seafood-industry","status":"publish","type":"post","link":"https:\/\/www.hinduismtoday.com\/hpi\/2021\/08\/12\/plant-based-fish-is-rattling-the-multibillion-dollar-seafood-industry\/","title":{"rendered":"Plant-Based Fish Is Rattling the Multibillion-Dollar Seafood Industry"},"content":{"rendered":"\n<p>UNITED STATES, August 10, 2021 (Bloomberg Businessweek): When a tuna marketing executive took a bite of the dehydrated tomato seasoned with olive oil, algae extract, spices, and soy sauce early last year, he was shook. \u201cThis is going to be a problem for us,\u201d he said. At least that\u2019s how Ida Speyer, co-founder and chief executive officer of Mimic Seafood, recalls it, designating it the highest praise she could\u2019ve imagined for the delicate slice of tuna that\u2014despite what the marketing executive\u2019s taste buds indicated\u2014contained no tuna at all. The Madrid-based startup\u2019s Tunato product, fabricated from a specialty tomato variety grown in southern Spain that resembles sliced sushi-grade tuna in shape and size, is part of a growing class of food innovations fighting for the last empty shelf in the booming plant-based protein market: seafood.<br><br>Faux fish, which Speyer concedes \u201cmaybe 5 or 10 years ago would have seemed too far out, too different, or only something for vegans,\u201d is just a tiny fraction of the alternative protein market, dwarfed by the more mature faux meat and alt-dairy sectors. U.S. sales of plant-based seafood grew 23%, to $12 million, in 2020, compared with a traditional seafood market worth tens of billions of dollars, according to the Good Food Institute, an international nonprofit pushing for more sustainable proteins. But the sector is evolving quickly. Investment in U.S. plant-based seafood hit $70 million in the first half of 2021, as much as in the past two years combined.<br><br>Much more at \u201csource\u201d here: <br><a href=\"https:\/\/www.msn.com\/en-us\/money\/companies\/plant-based-fish-is-rattling-the-multibillion-dollar-seafood-industry\/ar-AAMYzVU\n\">https:\/\/www.msn.com\/en-us\/money\/companies\/plant-based-fish-is-rattling-the-multibillion-dollar-seafood-industry\/ar-AAMYzVU<br><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNITED STATES, August 10, 2021 (Bloomberg Businessweek): When a tuna marketing executive took a bite of the dehydrated tomato seasoned,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":17595,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/17592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/comments?post=17592"}],"version-history":[{"count":2,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/17592\/revisions"}],"predecessor-version":[{"id":17596,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/17592\/revisions\/17596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/media\/17595"}],"wp:attachment":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/media?parent=17592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/categories?post=17592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/tags?post=17592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}