{"id":218,"date":"2000-11-08T12:00:00","date_gmt":"2000-11-08T12:00:00","guid":{"rendered":"https:\/\/www.hinduismtoday.com\/hpi\/2000\/11\/08\/2000-11-08-lord-siva-series-bought-by-advertiser\/"},"modified":"2000-11-08T12:00:00","modified_gmt":"2000-11-08T12:00:00","slug":"2000-11-08-lord-siva-series-bought-by-advertiser","status":"publish","type":"post","link":"https:\/\/www.hinduismtoday.com\/hpi\/2000\/11\/08\/2000-11-08-lord-siva-series-bought-by-advertiser\/","title":{"rendered":"Lord Siva Series Bought by Advertiser"},"content":{"rendered":"<p>Source: Hindustan Times, November 8, 2000<\/P><br \/>\n<P><\/p>\n<p>MUMBAI, INDIA: Rights for the popular 208-episode TV series on the stories of Lord Siva has been bought for US$2.2 million for one time telecast by Hindustan Lever company, India&#8217;s largest supplier of consumer goods. According to a spokesperson, the series cuts across urban and rural markets and is of perennial interest to target users. &#8220;In a competitive market, it is essential to have the right kind of programming that fits in with our brand messages,&#8221; he said.<br \/>\n<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Hindustan Times, November 8, 2000 MUMBAI, INDIA: Rights for the popular 208-episode TV series on the stories of Lord,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-218","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":0,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}