{"id":2912,"date":"2003-03-09T12:00:00","date_gmt":"2003-03-09T12:00:00","guid":{"rendered":"https:\/\/www.hinduismtoday.com\/hpi\/2003\/03\/09\/2003-03-09-uk-crisps-ads-stereotype-indians\/"},"modified":"2003-03-09T12:00:00","modified_gmt":"2003-03-09T12:00:00","slug":"2003-03-09-uk-crisps-ads-stereotype-indians","status":"publish","type":"post","link":"https:\/\/www.hinduismtoday.com\/hpi\/2003\/03\/09\/2003-03-09-uk-crisps-ads-stereotype-indians\/","title":{"rendered":"UK &#8220;Crisps&#8221; Ads Stereotype Indians"},"content":{"rendered":"<p><A HREF=\"http:\/\/www.hindustantimes.com\/news\/5983_207606,00430005.htm\">GO TO SOURCE<\/A><\/P><br \/>\n<P><\/p>\n<p>LONDON, ENGLAND, March 8, 2003: Southall, the British capital&#8217;s mini India, was taken aback to see British soccer star Gary Lineker dressed as an Indian bridegroom, with his hair dyed black and sitting on a white horse. There were women in saris dressed for the wedding, and a proper baraat, or marriage party, in tow. So was he marrying a girl from Southall? Not quite, he was modeling as an Indian bridegroom for an advertisement for crisps (potato chips.) Going to the bride&#8217;s house, he discovers her to be an elderly woman, but she has a dowry for him &#8212; the keys to a corner shop with crisps inside. Not everyone in Southall, located in west London, was pleased. &#8220;It is bizarre and terribly stereotyped to suggest that the bridegroom would never have seen the bride before because it is an arranged marriage,&#8221; said Piara Singh. &#8220;And it gives the idea that Indians marry only for dowry, whatever the woman may be like.&#8221; Many in the UK wish the &#8220;Indian flavor&#8221; was something other than the Bollywood advertising image of elephants, curries and arranged marriages.<br \/>\n<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GO TO SOURCE LONDON, ENGLAND, March 8, 2003: Southall, the British capital&#8217;s mini India, was taken aback to see British,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2912","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/2912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/comments?post=2912"}],"version-history":[{"count":0,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/2912\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/media?parent=2912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/categories?post=2912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/tags?post=2912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}