{"id":3005,"date":"2003-04-18T12:00:00","date_gmt":"2003-04-18T12:00:00","guid":{"rendered":"https:\/\/www.hinduismtoday.com\/hpi\/2003\/04\/18\/2003-04-18-ready-to-eat-curry-meals-gain-popularity-in-india\/"},"modified":"2003-04-18T12:00:00","modified_gmt":"2003-04-18T12:00:00","slug":"2003-04-18-ready-to-eat-curry-meals-gain-popularity-in-india","status":"publish","type":"post","link":"https:\/\/www.hinduismtoday.com\/hpi\/2003\/04\/18\/2003-04-18-ready-to-eat-curry-meals-gain-popularity-in-india\/","title":{"rendered":"Ready To Eat Curry Meals Gain Popularity in India"},"content":{"rendered":"<p><a HREF=\"http:\/\/www.hindustantimes.com\/news\/printedition\/130403\/detFEA09.shtml\">Source<\/a><\/P><P>NEW DELHI, INDIA, April 13, 2003: In a growing number of middle-class homes in the cities, the ritual of people cooking painstakingly elaborate meals is increasingly a memory. &#8220;Ready-to-eat is the future of food, with the growing number of double-income nuclear families,&#8221; says celebrity chef Jiggs Kalra. When both partners go to work, it is so much simpler to have a ready-made packaged meal &#8220;which you just put into boiling water and serve,&#8221; he says. The business in India is only beginning to pick up now. Processed foods account for less than two percent of total food consumption in the country. ITC, a giant in the food industry, estimates the current size of the ready-to-eat food market at around US$6 to 10 million. &#8220;It&#8217;s convenience food,&#8221; says Monojit Chintey of the Confederation of Indian Industry&#8217;s agribusiness desk. There is growing acceptance for the genre, he says. &#8220;You just have to visit the local grocer to see the change.&#8221; Shop shelves are stacked with a variety of cans, sachets and retort pouches of one-minute foods, and there are chains of supermarkets that have a wide range of ready-to-eat items. There&#8217;s one aspect in India&#8217;s food business that the West does not have, mainly cheap labor. People can, and do, hire cooks because it costs little. However, companies are marketing the &#8220;high-class gourmet&#8221; aspect of their products to get past this.<BR><br \/>\n<\/P> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>SourceNEW DELHI, INDIA, April 13, 2003: In a growing number of middle-class homes in the cities, the ritual of people,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3005","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/3005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/comments?post=3005"}],"version-history":[{"count":0,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/posts\/3005\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/media?parent=3005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/categories?post=3005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hinduismtoday.com\/hpi\/wp-json\/wp\/v2\/tags?post=3005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}