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NEW YORK, NEW YORK, February 6, 2001: America's business and commodities bible, the Wall Street Journal, in a move to capture attention to it's new software, has incorporated and trademarked the word "yogi" in the name "PurpleYogi Discovery Systems." The word popularly translates into one who has an evolved mystical knowledge. The Purple Yogi software claims to understand information anywhere in the Internet by classifying documents into a rich directory of concepts using proprietary advances in artificial intelligence, machine learning, and information theory. The WSJ promises that "no matter how you manage your information today, PurpleYogi Discovery Systems will unlock the full value of your business information, knowledge and intellectual assets." Such a trademark only prevents someone else from calling a similar product by the same name.