INDIA, September 2013,By Richard S Enrlich (RNS): A new public campaign in India uses powerful images of three Hindu goddesses with bruised faces to raise awareness about violence against women. The ad campaign is titled "Abused Goddesses" and portrays the beaten faces of three Hindu female deities: Saraswati, Durga and Lakshmi [not with paintings, but with real models]. "Today more than 68 percent of women in India are victims of domestic violence," the caption reads. "Tomorrow it seems like no woman shall be spared. Not even the ones we pray to," the posters say. "Pray that we never see this day."
The ads were created to raise funds for Save Our Sisters, an initiative of Save the Children India that "works to prevent the trafficking of young girls and women for purposes of commercial sexual exploitation," according to the organization's website. "SOS also works as an advocacy group that sensitizes stakeholders such as the police, magistrates, tourism boards, and other government officials."